Website/E-Commerce Conversion Optimization
Definition: Effectively communicating with your site visitors. The Internet is simply a communication device.
And optimization strategies help you communicate so you can effectively turn your visitors into customers.
The 2 main areas of E-commerce Optimization is measuring human motivations and site effectiveness
by simply determining the customer's needs, and providing a solution to those needs.
You can measure the human traffic on your site by employing a simple analytics tool like Google Analytics.
It's free and can tell you a great deal about how your customers are navigating your site. With a bit of advanced
knowledge and techniques within the Analytics' settings, you can even plug in your sales funnel to determine
exactly what's happening when they enter your sales cycle. By watching this traffic through your sales process,
you can see where there may be ways to simplify your process and clear up any difficulties your customers may be
having completing a purchase. Sign-up for your own Google Analytics account.
Search Engine Optimization
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