Web Site Promotion
Most likely, you will make changes in your business and your web site needs to be part of those changes.
Now that your site is built, don't let it sit stagnant. Web Site Promotion and Marketing is an ongoing process
that should be included in everything you do with your site. Just like offline marketing, you don't just
do it once. You continue the process making changes as your business grows. A combination of things create a
strong listing for you in the search engines. It's not a quick fix; it takes steady effort over time.
Put your website into every piece of marketing you do offline so people begin to know you have a valuable
tool they can refer to - your site. Expect change to be inevitable. Like all marketing efforts, your web
site should be reviewed, changed or reconstructed to meet customer needs/demands at least every 6-12 months
or more often as business changes dictate. Use your web site as a marketing tool and use marketing principles to build and promote it.
Did you know your web site is for your customers, not for your business? Your site should go beyond being simply a 'brochure'
about you - know who your target audience is, know what their problem is and use your site to provide the solution.
Rather than simply telling them about you - answer the question they have - WHAT'S IN IT FOR ME?
Engineer your site so that it is need-driven and provides a steady stream of information that will educate your
customers and help you "keep in touch" with them. You know a lot about your business and you can share that with
them in the way of web page updates, an article, an email newsletter, a blog, etc. Keeping your customers informed and in touch with
your web site will bring them back when they have a need, whether it's now or later.
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