Search Engine Optimization
Definition: Search Engine Optimization (SEO) for your web site is designed as technical "food" for the search engines so that they can easily determine what
your web pages are about. They "read" the data (code) along with the actual words on the page (content) to see if they can find a relevant connection
between the two. This and many other technical factors help them determine if and where to put you in the search results, and who your audience is/may be.
The 3 major areas of SEO:
Stragetic Planning - defining the right strategy for your business
Site Evaluation - make sure your site is search engine friendly
Building Links - get links back to your site from relevant and authoritative partner sites
The Big Picture:
It's important to understand the big picture. Answering these questions is
the beginning of any web marketing strategy. Know the answers to these questions -
1. What is the purpose of my site?
2. What am I selling?
3. Who is my customer?
4. What are my customers buying?
5. Do I make the architectural improvements to my site or do I employ a web master?
6. What resources do I need to provide regular updates to my site that will give value to my customers?
7. Why would someone link to my site?
8. What can I do to make my site a more valuable resource so more people will link to it?
Make sure that your web marketing strategy is A S A P -
Accurate - focused to provide the best results;
Strategic - linked to your offline business and marketing strategy;
And
Profitable - actionable and fits your budget.
There are NO quick fixes - don't let anyone tell you otherwise. If you use ethical techniques that are designed to be acceptable to the search engines,
and use an approach that consistently and steadily builds value over time, then you'll be on the right track and you will succeed!
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