Do you consider yourself already a pretty savvy marketer?
That’s what I thought about myself. I never took a marketing class in my life, but because I could post on social media and got a few likes/comments I thought I was doing pretty well.
Never-mind the fact that I was struggling to make any money online or get leads for my business.
That’s why I signed up to take Diane Hochman’s course called Twist Your List.
As part of that course there were some bonus pre-course work materials and videos that needed to be completed prior to starting the class.
The most insightful of those bonuses was one called the 3 Stages of Promotion.
It was brought about because in the previous bonus webinar she talked about the 3 stages of becoming a marketing superstar; promoter, personality and professional.
So let’s begin with promoter.
3 Stages of Promotion
Pre-promotion is talking about the event before it happens; hyping it up.
Talk about how great it’s going to be.
Talk about what you’re going to learn.
Talk about how to register for the event.
Get people to the event.
It may be 2-3 days away, 2-3 weeks away or 2-3 months away but promote the event!
Promotion is on the day of the actual event.
Get people excited about the event.
Post pictures on social media.
Post about the EXPERIENCE and all the great stuff you’re doing/learning.
Make people jealous that they wish they would’ve gone with you!
After the event is over, THE MINUTE it’s over rave about how great the event was.
Imagine you were going to a concert.
You’d share that you just bought tickets to the concert.
You’d post a link to where people could get tickets to the concert.
The day of the concert you’d post pics of you in your concert apparel.
You’d post pics or video of the concert.
After the concert was over you’d rave about how great the concert was.
People would call you and live vicariously through you about how great the concert was so they could imagine what it was like being there too.
That’s all promotion is. You’re doing it already, but if you’re not making money or getting leads you’re probably not doing all 3 stages of promotion.
So how can you start incorporating this into your marketing efforts for your business right away?
This little nugget was just from the PRE-COURSE bonuses!
Imagine getting 6 weeks of intensive training that goes into depth about marketing your business and branding yourself through your newsletter.
If you want to learn how to attract more leads into your business so you don’t have to go chase down leads yourself, register for this course HERE!
The first bonus webinar happens tonight at 7pm!
See you there.